Users will soon have a new feature that enables them to lessen the amount of AI-created content appearing in their timelines. This move comes as the company revealed that it presently contains over 1 billion AI videos.
Pilot Phase and Launch
The update is being tested over the next few weeks before a global launch. This advancement comes amid a rise in content created by AI, spurred by recent video-generation tools.
The Broader AI Trend
It has been noted that nearly 10% of the most rapidly expanding content creators on a competing service only show clips produced artificially. A significant portion of this material is considered “AI slop”, a term for inferior, bulk-generated content that is frequently illogical or dreamlike.
“We know from our community that numerous viewers enjoy content produced via AI tools, including AI artwork to informative clips, and we want to give people the ability to adjust the amount of that, according to their own choices,” commented a platform representative.
AI on the Platform
The service shared that there are presently 1.3bn videos on its service labeled as made with AI. Overall, over 100 m pieces of content are uploaded to the app each day, making clips made by AI a relatively small part of its total content library.
User Control Features
Members will be capable of reduce or increase the volume of AI-generated videos they watch by using the topic control setting in the application and choosing AI-made media. Other topics that currently be controlled under the filter encompass current affairs, fashion, cosmetics, and dance.
Platform Guidelines
TikTok’s guidelines require users to label convincing AI-made content, and it bans dangerous deepfakes of public figures or emergencies. Any realistic AI-generated clip that is not labeled can be removed under its user guidelines.
In addition, the app will henceforth apply an AI-generated watermark to content produced via its built-in AI features, or identified by an collaborative effort for recognizing content made by AI. This measure is intended to deter users from seeking to bypass the labeling process.
Educational Initiatives
The platform is also introducing a $2m educational fund for professionals and institutions to produce informative material about using AI responsibly. This initiative will support charitable organizations dedicated to teaching computer science.
Content Safety Approach
TikTok has supported its content review process, following debate over intentions to make redundant numerous safety staff in the UK. It is planning to cut hundreds of positions in its user protection department in London, with trade unions and digital protection specialists expressing worry that humans are being replaced by automated systems.
A company official explained that human moderation would remain essential, but automated tools can safeguard staff by eliminating the most graphic content ahead of it gets reviewed by people. The platform announced a notable drop in disturbing and violent content handled by safety staff over the last 12 months due to intervention by its machine learning processes.
We believe it is crucial to combine staff and AI to maintain a secure environment,” she said. “We’ll have people as involved in the system, but we also think it’s very important to minimize viewing of harmful content as rapidly, which is why a extensive automated help is making a difference work at speed.”
